Understand - Act -Earn!
Count your customers at entrances and exits as well as in different departments, corridors or in front of product shelves at any given time of the day. People Counting is an efficient tool for improving operations and customer service.
Measure the time customers spend in a predefined zone, for example in front of a product shelve, a display, in a department or at a cash point. Based on these results you will gain substantial information about customer behavior.
Find out which products are of greatest interest to your customers by measuring how many customers stop in front of it and how long they stay there. Furthermore, distinguish between interest and engagement in products. You have the possibility to determine what interest and engagement means. For example customers are interested in a product if they stop in front of it 3 to 7 seconds and the are engaged if they stop in front of it longer than 7 seconds. (Values freely selectable)
Find out how effective your displays are by measuring how many customers enter the zone in front of it in a period of time, how many stop there and how long these customers spent.
Find out how attractive your shop windows are by measuring how many customers stop in front of it, how long these customers spent and how many customers enter your shop after looking at your window.
Monitor your cash points to reduce your customer´s waiting time and therefore increase their satisfaction. PriVendo generates real-time alerts every time the waiting time exceeds a predefined duration of time.
Heat maps enable you to quickly identify areas of low, medium and high activities in store. Colder colors like blue present lower activities and hotter colors like red present high activity.
Hot spots identify areas of greatest interest in store. These hot spots are marked in red.
Knowing which spots in store are most frequented and which products are most interesting the store layout can be redesigned so that “black spots” are reduced.
Knowing your customers behavior, products can be placed and presented in the best possible ways. For example you can group your products or place a weak product next to a fitting strong product.
Knowing how attractive your shop windows are and which products your customers are most interested in, it is possible to design your shop window according to this information.
Knowing how customers react to POS marketing campaigns (displays etc.)and promotions (TV ads, print ads in magazines, flyer etc.), e.g. by measuring numbers of customers before, during and after a campaign or by measuring how often and how long customers stop in front of a display, it is possible to improve and plan future marketing campaigns.
PriVendo generates real-time alerts every time the waiting time of a customer exceeds a predefined duration of time. Therefore, another cash point can be opened directly.
Knowing how many customers are in store at different times or days, numbers of staff can be matched perfectly to numbers of customers.
By analyzing customer behavior you will find out quickly what your customers like and don´t like. Based on this information you can improve your business and thus increase customer satisfaction significantly.
You can lower your personal costs by matching numbers of customers with numbers of staff. Moreover you can lower marketing costs because you will only have acquisition costs once and then benefit from our solutions for years.
By increasing customer satisfaction and improving your business customer will buy more. At the same time you can lower your costs due to more efficient staff planning and marketing activities. Thus, your will earn more profit.
The IP cameras which collect customer data can also help to prevent or explain shoplifting.